DUBAI DESIGN DISTRICT ACTIVATION | 2026

Designing an experiential journey that previews the future of Dubai’s most creative district, Dubai Design District.

HUNTERS GOLD | 2024

Reintroducing a South African icon to a new generation through a fresh Gen Z lens.

DUBAI TOURISM | 2024- on

Reframing Dubai through the perspective of those who arrived as visitors and chose to make it home.

CARLING BLACK LABEL | 2021-2022

Supported in conceptualising provocative experiential PR stunts and social content for the Bride Armour campaign.

JOTUN PAINT ARABIA | 2024 - onward

Leading the evolution of Jotun’s tone of voice across the region, creating bold, idea-led activations, films and social content that reframe how people see paint.

SANLAM LI:FE OF CONFIDENCE | 2023-24

Launching and defining the tone of voice for the world’s first age-fluid virtual influencer, created to help South Africans save.

L’ORÉAL ARABIA | 2026

Reigniting excitement around Hyaluronic Acid by repositioning it as the ultimate skincare companion, adaptable, layerable and personal to every routine.

HELLMANN’S DINNER IN THE DARK

Conceptualising no-cook recipes, powered by the humble potato and a jar of Hellmann’s, to help save dinner during load shedding.

DUBAI TOURISM | 2025

Encouraging travellers across the GCC to visit Dubai by positioning it as a home away from home, with more to discover.

PONGRÁCZ | 2023

Developed the big idea, visual world and detailed shot list for Pongrácz’s brunch campaign, reframing the brand away from formal celebrations and into the intimate, everyday moments.