L’ORÉAL HA
ROLE: CREATIVE LEAD ON L’ORÉAL ACCOUNT, GENERATING IDEAS, EXPERIENCES AND INFLUENCER-LED STORYTELLING.
As skincare routines evolve, trend-led actives such as Retinol, Collagen and Ceramides have become more desirable, leaving Hyaluronic Acid perceived as less exciting. Instead of competing for a single spot in people’s skincare routines, we celebrated Hyaluronic Acid’s greatest strength: its ability to layer effortlessly with everything else.
We partnered with a diverse mix of influencers, each showing how they layer HA in their own way.
L’ORÉAL PARIS X HUMANTRA
DOUBLE HYDRATION POP-UP DRY BAR
To bring the idea of layering to life beyond the screen, we created an immersive, sensorial experience designed to layer hydration inside and out, in partnership with Humantra.
