LI:FE of Confidence introduced Zesande, the world’s first age-fluid virtual influencer, created to help people visualise a future they struggle to imagine.

Built on the insight that we often fail to plan ahead because we can’t picture our future selves, the campaign compressed an entire lifetime into 24 hours. As Zesande aged in real time, each life stage marked a pivotal financial moment, prompting action when it mattered most.

To introduce our exciting new VI, we hosted South Africa’s first-ever media launch in the metaverse.

To ensure resonance on social, we crafted a social-first brand expression for Zesande that felt native to the platforms she lived on.

Beyond immersive life-stage content, we positioned her as a contemporary influencer